P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Announcing a new dishwashing liquid 0:01 from Proctor & Gamble. 0:03 Dawn, made to be effective on grease. 0:04 Watch. 0:07 (chuckles) 0:07 - Deeelicious. Honey, you must know a thousand ways to make chicken. 0:10 - I'm only up to 900. 0:13 (laughs) My chicken. 0:15 He loves it. 0:15 I hate it. 0:17 Oh not the chicken, 0:18 the grease it makes. 0:19 It seems to get on everything! 0:21 Even your hands feel greasy when the dishwater gets greasy. 0:23 But look what I found. 0:26 New Dawn. 0:27 Announcer A new dishwashing liquid 0:28 that does more than just cut grease. 0:29 Look, even with half a cup of grease added to dishwater, 0:31 Dawn breaks up the grease. 0:34 Actually surrounds it 0:36 and takes grease out of your way. 0:37 To help keep grease from settling back on your dishes. 0:39 What goes into Dawn comes out really clean. 0:42 (water dripping) 0:45 - Dawn helps keep grease away from pans, 0:46 dishes, plastic things. 0:49 Even my hands don't feel greasy. 0:51 Announcer Switch to new Dawn for dishes. 0:55 Dawn takes grease out of your way. 0:57

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