P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh grandma, I've had my eyes on this since I was twelve. 0:01 Oh, thank you so much. 0:04 A new coated frying pan, thanks. 0:06 A popcorn popper, oh that's neat. 0:10 - With all those other presents, you're gonna need this. 0:13 - Dawn dish washing detergent, telling me something Mary? 0:17 - You bet, it's new, read the label. 0:20 Female Dawn effective on grease. 0:22 - See you'd love way it handles grease 0:24 on all kinds of things. 0:26 - What about grandma's China? 0:27 - That's easy for Dawn. 0:29 But Dawn even handles grease on all kind of today's dishes, 0:30 plastic, oven ware, coated pans, the works. 0:33 I'll show you later. 0:36 - You've got one just like mine. 0:37 - Yeah, and the way greasy butter sticks to plastic, 0:39 you'll really love how Dawn works. 0:42 See for yourself. 0:44 - Doesn't look greasy, doesn't feel greasy. 0:46 Neither do my hands. 0:49 - Something new, something blue. 0:50 - Dawn. 0:53 Narrator Get new Dawn from Procter and Gamble. 0:54 Today's dish washing liquid 0:56 for the kind of greasy dishes you do today. 0:57

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