P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Even if you're happy 0:00 with your dishwashing liquid, 0:01 you really should try new Dawn from Procter & Gamble. 0:02 - That load of greasy dishes came out really clean, Nancy. 0:05 - But now comes the hardest part, greasy pots and pans. 0:08 - Not so hard if you use new Dawn. Tried it yet? 0:11 - No, I'm happy with what I'm using. 0:14 - Watch how Dawn handles this greasy pan. 0:16 - Sure does. 0:18 - Mom, I forgot to clean my glass, sorry! 0:20 - Thank you, Billy. 0:22 - Just when you think you're done, 0:23 there's always something else to clean. 0:25 You're not washing this glass after that greasy pan. 0:27 - Sure. 0:30 - It'll come out feeling greasy. 0:31 - Not with Dawn. 0:32 Helping you get rid of grease is what Dawn is all about. 0:33 It not only cuts the grease, but it even helps keep it 0:37 from settling back on the dishes or the sink. 0:40 - Let me. 0:42 That's wild. The water doesn't feel greasy. 0:44 My hands don't feel greasy 0:48 and the glass looks so clean. 0:51 - That's why I changed to Dawn. 0:53 Narrator Try new Dawn for your dishes. 0:56 Dawn helps get rid of grease. 0:58

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