P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, you were great, mom. 0:01 Real home cooking, right here at college. 0:02 - No left overs? 0:04 - With my room mates? 0:05 - This got left over. 0:07 - Just when I'm doing greasy pans. 0:08 Okay. 0:10 - You can't wash this glass in that greasy water. 0:10 - It's okay, mom. It's Dawn Dish Washing Liquid. 0:13 - I've heard Dawn's good. 0:15 - Well, now it cuts through tough grease even better. 0:17 See? New improved. 0:18 - Everything does look groovy. 0:20 But this glass will come out greasy now. 0:22 - Not with Dawn, it takes grease out of your way. 0:25 - Mm, let me. 0:26 The water doesn't feel greasy. 0:30 Or my hands. 0:33 And the glass doesn't feel greasy. 0:35 Narrator Watch. 0:37 Half a cup of grease, added to dish water. 0:38 Dawn breaks up the grease, surrounds it. 0:39 Dawn takes grease out of your way. 0:42 Helps keep it from settling back on your dishes. 0:44 - New Dawn's terrific. 0:46 - See? You do learn things in a college apartment. 0:47 - Hmm, you find time to study. 0:50 - Every night, after Dawn. 0:52 Narrator Now, even better than ever. 0:54 New, improved Dawn takes grease out of your way. 0:56

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