P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Dawn. 0:02 New Dawn dish washing liquid. 0:03 It's for people who love to cook. 0:04 - Honey, your meatloaf really sticks to a man. 0:06 - Anybody can see that. 0:09 (giggling) 0:10 - I see it. - Meatloaf with my special sauce. 0:11 They love it. 0:14 I hate it. 0:15 Oh not my meatloaf, 0:16 but the grease it makes. 0:17 Grease sure it gets around. 0:19 And our plastic things, ah. 0:20 And when the dishwater gets greasy, 0:22 well your hands feel greasy too. 0:24 But look at this. 0:26 Dawn, new Dawn. 0:27 A new dish washing liquid that really works on grease. 0:29 Don't ask me how it works, 0:33 but new Dawn really gets to grease. 0:34 Announcer Here's how. 0:36 Even with half a cup of grease added to dishwater 0:37 Dawn breaks up the grease, 0:40 surrounds it. 0:41 Dawn takes grease out of your way. 0:42 Helps keep grease from settling back on your dishes. 0:44 - Dawn helps keep grease away from pans, 0:47 glasses, plastic things, 0:49 why even my hands don't feel greasy. 0:52 - Switch to new Dawn for dishes. 0:55 Dawn takes grease out of your way. 0:57

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