P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Narrator) Dawn. New Dawn dish washing liquid. 0:02 It's for people who love to cook. 0:04 - Delicious. Honey, 0:08 you must know a thousand ways to make chicken. 0:09 - I'm only up to 900. My chicken. 0:12 He loves it, I hate it. 0:14 Oh, not the chicken, the grease it makes. 0:17 It seems to get on everything. 0:19 Even your hands feel greasy when the dishwater gets greasy. 0:21 But look what I found. 0:24 New Dawn, 0:26 a new dish washing liquid that really works on grease. 0:27 I don't know how it works, 0:31 but new Dawn really gets to grease. 0:32 - (Narrator) Here's how, even with half a cup 0:35 of grease added to dish water, 0:37 Dawn breaks up the grease, surrounds it. 0:38 Dawn takes grease out of your way. 0:40 Helps keep grease from settling back on your dishes. 0:42 - Dawn helps keep grease away 0:46 from pans, dishes, plastic things. 0:47 Even my hands don't feel greasy. 0:51 - (Narrator) Switch to new Dawn for dishes. 0:54 Dawn takes grease out of your way. 0:56

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