P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Dawn. 0:02 New Dawn dish washing liquid. 0:03 It's for people who love to cook. 0:04 - Goes to show you, 0:06 you don't have to be Italian 0:07 to make (imitates kissing) spaghetti and meatballs. 0:08 - But it helps to marry one. 0:11 Spaghetti, with my special hot sauce. 0:12 He loves it. 0:16 I hate it. 0:17 Not cooking it, but the grease it makes, 0:18 what a greasy mess! 0:20 And the greasy dishwater makes your hands feel greasy. 0:23 But look what I'm using now, 0:25 Dawn. 0:27 New Dawn, a new dish washing liquid 0:29 that really works on grease. 0:31 I don't know how, but new Dawn really gets to grease. 0:33 Narrator Here's how, 0:37 even with half a cup of grease added to dishwater, 0:38 Dawn breaks up the grease, surrounds it. 0:40 Dawn takes grease out of your way, 0:42 helps keep grease from settling back on your dishes. 0:44 - Dawn helps keep grease away from pans, 0:47 glasses, even plastic things. 0:50 And my hands don't feel greasy. 0:52 Narrator Switch to new Dawn for dishes. 0:55 Dawn takes grease out of your way. 0:57

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