P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Grease. It makes me feel greasy all over. 0:01 It seems to get everywhere. 0:04 But new Dawn dish washing liquid really works on grease. 0:07 Narrator Watch, half a cup of greens added to dishwater. 0:10 Dawn surrounds the grease, takes it out of your way. 0:13 Helps keep it from settling back on dishes. 0:15 - Dawn helps keep grease away from dishes, pans, plastics. 0:19 Even my hands don't feel greasy. 0:22 Narrator Switch to a new Dawn for dishes, 0:24 Dawn takes grease out of your way. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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