P&G: Dash Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Know who gives me the tougher laundry problem? 0:00 Not my son, Bruce, my husband, Bob. 0:03 His shirt looks cleaner, 0:05 but it's got a deeper kind of dirt. 0:07 Body dirt. 0:09 You think a golf pros got a nice clean job? 0:11 Well, think again. 0:13 Every time Bob swings a club, 0:15 perspiration and natural body oil grind into his clothes. 0:17 And there it is, body dirt. 0:22 The dirt that digs inside clothes, 0:24 wherever the skin touches. 0:26 But I discovered a way to beat it. 0:29 With Dash. 0:30 Dash has an antibody dirt ingredient 0:32 that breaks up those greasy ground in particles. 0:35 Getting rid of Bruce's outside dirt is kid's stuff, 0:38 but Dash does more. 0:42 Dash works on body dirt, 0:44 the tougher dirt. 0:46 Look at that collar now. 0:48 Incredibly clean. 0:50 And also for the next tournament. 0:51 You've gotta hand it to Dash. 0:54 It even works on body dirt, 0:56 and Dash will work for you. 0:58

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