P&G: Crest Toothpaste, 1979

Year Published: 1979

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh get me on the Crest Honor Roll! 0:01 Announcer In honor of National Dental Health Week, 0:03 kids all over are joining 0:06 Crest's Good Checkup Honor Roll. 0:08 Help your kids get on the honor roll. 0:10 Send a letter saying they use Crest, 0:13 and had one cavity or less at their last checkup. 0:15 Clyde Clyde Martin, Maine. 0:17 No cavities. 0:19 Tanya Tanya Walsh, Hawaii. 0:20 - No cavities. 0:22 Kim Kim Thompson, Arizona. 0:23 One cavity. 0:25 Alison Alison Koster, New Jersey. 0:26 One cavity. 0:28 Announcer Crest is proud it's fluoride 0:29 has helped millions of kids get good checkups. 0:32 When your kids get on the Crest Honor Roll, 0:35 they'll get their name on an official certificate, 0:38 and an honor roll patch too. 0:40 - Wow, I made the honor roll! 0:46 Announcer Help your kids 0:47 join the honor roll. 0:49 Get an official application from this display, 0:50 at participating stores, or write Crest. 0:53 Crest is accepted by the American Dental Association. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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