P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First away game eh Ned? 0:03 - Yes sir Mr. Goodwin. 0:04 I need some toothpaste for the trip. 0:05 - Plenty of crest. 0:07 - Oh, I don't need Crest Mr. Goodwin. 0:08 I get fluoride treatments at the dentist. 0:09 - Now you going to play that game without your helmet? 0:12 - No, I need the protection. 0:14 - Well, there you go. 0:15 Your teeth need extra protection too. 0:17 - How do you mean? 0:19 - Those fluoride treatments are good, 0:21 but quest fluoride gives you extra protection 0:23 on top of those treatments. 0:25 - Huh, I didn't know toothpaste could make a difference. 0:26 - Oh no? Ask your dentist. 0:29 Look Crest has scientific proof that it fights cavities. 0:31 Crest can help me in the difference 0:34 between a good or a bad checkup. 0:36 - You really think it works huh? 0:38 - Ned, you just can't buy a better 0:39 cavity fighter than Crest. 0:41 - Mr. Goodwin, if crest fights cavities 0:42 the way you say it does, 0:45 sounds like my kind of toothpaste. 0:46 - Don't forget your helmet. 0:48 - New regular flavored Crest tastes even better. 0:52 Look for new improved 0:55 regular flavor crest where you buy toothpaste. 0:56

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