P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Venus is the brightest of all the planets 0:01 and it is also- 0:03 - Daddy, daddy, daddy! 0:04 - David, what? 0:06 - I only have one cavity! 0:07 - Ooh, fine. But I'm- 0:08 - Excellent check up. 0:10 Father Wanna tell 'em how? 0:11 - Well, we switched to Crest. 0:13 - Are you sure it was the Crest? 0:15 - Now I am. That fluoride stuff works. 0:17 The others we tried didn't have it. 0:19 In my opinion, Crest is the cavity expert. 0:21 - Smile please. 0:24 (camera shutter clicks) 0:26 Announcer Fighting cavities 0:27 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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