P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, Dad! 0:04 - Shh, Tommy. 0:05 - I only had one cavity. 0:06 - Hey, we did it. 0:07 - Sure did. How? 0:09 - Tell her. 0:11 - We switched to Crest. 0:12 - Are you sure it was the Crest? 0:13 - Oh, we're sure. That fluoride stuff works. 0:15 The others we tried didn't have it. 0:18 And Crest is accepted by the American Dental Association. 0:19 - Next we'll be dropping cavities in the dictionary. 0:22 (laughing) 0:25 Narrator Fighting cavities 0:27 is the whole idea behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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