P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (Crowd cheering) 0:02 - Dad! Dad! 0:04 (crowd cheering) 0:05 Dad! Dad! 0:07 Coach Terry! 0:08 - I only had one cavity! 0:09 - That's my boy. 0:11 - How'd you do it, kid? 0:12 - Tell him, Terry. 0:13 - We switched to Crest. 0:14 - Are you sure it was the Crest? 0:16 - Now I am. That fluoride stuff works. 0:17 The others we tried didn't have it. 0:19 For my money, Crest is the cavity expert. 0:21 - Looks like you have a winning formula, Coach. 0:23 (Coach laughs) 0:25 Announcer Fighting cavities 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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