P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My dentist says Crest found a way 0:02 to get more fluoride to our teeth to fight cavities. 0:03 He says it's the biggest improvement in toothpaste history. 0:07 - I don't think it's so big. 0:12 I think it's little. 0:13 Crest has been fighting cavities 0:15 in my mouth ever since I was a little girl. 0:16 Announcer Improved Crest does get more fluoride 0:20 to your teeth 0:22 but let's call it the biggest little improvement 0:23 in toothpaste history. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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