P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Venus is the brightest of all the planets and it is also 0:01 - Daddy! Daddy! Daddy! 0:04 - David, what? 0:06 - I only have one cavity. 0:07 - Oh, fine. But I'm 0:09 - Excellent checkup. 0:10 - Want to tell him how? 0:11 - We switched to Crest. 0:12 - Are you sure it was the Crest. 0:15 - Now I am. That fluoride stuff works. 0:17 The others we tried didn't have it. 0:19 In my opinion, Crest is the cavity expert. 0:21 - Smile, please? 0:24 Announcer Fighting cavities 0:27 is the whole idea behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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