P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Imagine your teeth 0:03 as being little houses in a neighborhood. 0:05 They need a kind of weatherproofing to protect them 0:07 from the ravages of the elements. 0:10 (rain falling) 0:11 From the torrents of sodas, milkshakes, coffee. 0:13 (rain falling) 0:17 From the blitzing of snow cones, ice cream, frosty's. 0:19 (wind blowing) 0:23 From the pelleting of rock candy, peanuts, hot dogs. 0:25 (wind blowing) 0:29 The best weatherproofing for teeth is fluoride. 0:30 And the fluoride toothpaste is Crest. 0:34 Because Crest is now improved 0:36 to get even more fluoride to your teeth. 0:38 One brushing with improved Crest 0:42 is like putting extra weatherproofing on your house. 0:44 (water splashing) 0:47 And improved Crest is still the only one 0:48 of the five leading toothpastes 0:50 accepted by the American Dental Association. 0:52 By the way, how are things in your neighborhood? 0:56

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