P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (knocking sound) 0:00 (loud explosion) 0:03 - Is the genie! 0:05 - At your service. 0:06 - I want a triple dashing sundae with fudge, 0:08 cherries, nuts and pickles. 0:10 - Abracadabra, ginger bread fishers bring little- 0:12 - Jimmy. 0:17 - Jimmy, a sundae he wishes. 0:18 (bell dings) 0:21 I said, sundae. 0:22 (bell dings) 0:23 Crest again? 0:24 - What happened? 0:26 - No matter what anyone asks for, 0:27 I always conjure up Crest toothpaste. 0:30 - Why? 0:33 - Cause I hate cavities 0:34 and I wish everyone would use Crest 0:35 and being a genie, my wishes come first. 0:37 - Why Crest? 0:40 - It's got a special fluoride formula 0:40 for a stand that mainly works. 0:42 It's recognized by the American Dental Association. 0:44 If you have checkups, watch treats 0:47 and brush after eating with Crest, 0:50 I'll grant you fewer cavities. 0:53 - You're not the best genie, but you're a good person. 0:55

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