P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh no, not you again. 0:01 - That's right, Tooth, it's your old friend Cavity. 0:04 - Now what may I ask? 0:08 - Somehow I'm gonna get through to you, 0:10 dumb dumb. 0:12 - Well that's absurd, my good fellow, 0:13 I'm brushed regularly with Crest toothpaste. 0:15 - Sure, that makes you tough, 0:17 but so am I. 0:19 - Sorry to spoil your fun, old chap, 0:21 but now you're up against improved Crest. 0:23 - Improved Crest? 0:25 - That's right. 0:26 And it gets even more fluoride to teeth. 0:28 - More fluoride? 0:30 This'll take all I've got. 0:31 Ooh. 0:37 Narrator Now more than ever, 0:39 Crest is the toothpaste cavities hate most 0:40 because it now gets even more fluoride 0:43 to your teeth, 0:45 and it's accepted by the American Dental Association, 0:46 so have checkups, watch treats, 0:48 and brush after eating with improved Crest. 0:51 - Okay, so I'll found another mouth. 0:53 - Things have never been tougher for Cavity. 0:57

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