P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (water splashing) 0:02 - Peter, stop splashing. 0:03 - Anybody home? - We're having a bath! 0:04 You're getting me soaking wet. 0:05 - Ah, hi everybody. 0:07 - Hi, Dad! 0:08 - Honey, dry Peter, will you? 0:09 Andy Hi, Daddy! 0:10 - Let's go, fellas. 0:11 Come on, up and at 'em. Let's go. 0:12 - Daddy, look at what I can do! (blowing bubbles) 0:14 - Hey, that's great. 0:17 - Andy, stop it! 0:18 We got home late from the dentist. 0:21 - That's okay. How's everybody's teeth? 0:22 - I only had one cavity. Andy had two. 0:24 - Gee, that's better than last time. 0:26 I bet the Crest had a lot to do with it. 0:28 Announcer If your family uses Crest, 0:30 and has fewer cavities, don't be surprised. 0:32 12 years of tests proved Crest produced cavities. 0:35 In these tests, Crest reduced cavities 34%, 21%, 42%, 0:38 all against the same toothpaste, 0:44 but without flouristan. 0:46 Crest is accepted by the Council on Dental Therapeutics 0:47 of the American Dental Association, 0:50 as signified by this statement and this seal. 0:52 So watch between-meal treats, 0:55 brush often, have regular checkups, 0:56 and ask your dentist about Crest. 0:58

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