P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man hums) 0:02 - Whoo! (laughs) 0:04 We're so alike, lover. 0:07 - You like what I like and I like what you like. 0:09 - Ooh, I bet we even use the same toothpaste. 0:11 - Is it Crest, dear? 0:14 - Yes! (laughs) 0:16 - Ooh! (laughs) - You know that I had 34% fewer cavities? 0:18 - 34%? 0:21 Me too, flowerpot. 0:22 - Oh, look. 0:23 We'll be so happy ever after with our Mint Flavored Crest. 0:24 - Regular Flavored Crest, deary dear. 0:27 - No, Mint Flavored Crest 0:30 has the exclusive Stannous fluoride formula. 0:32 - Regular had it first, angel. 0:35 - Mint! 0:40 - Regular! 0:40 Announcer Crest doesn't want fighting, 0:42 just fewer cavities. 0:44 Regular and Mint Flavor crest are both accepted 0:45 by the American Dental Association. 0:47 So have checkups, watch treats 0:49 and brush after eating with Crest, Mint or Regular. 0:51 Fight cavities, not each other. 0:54

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