P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Tommy Dad! Dad! 0:02 - Tommy! What? 0:04 - Dad! I only have one cavity! 0:05 - Well, great, but 0:09 - Only one? 0:10 - Yeah. How'd you do it? 0:11 - Well, uh, 0:13 - We switched to Crest. 0:14 - Oh, sure, sure. The Crest. 0:16 - Rob, baby. 0:18 - Tony, he brushed with a lot of toothpastes. 0:19 bUT Crest, the old happy ending. 0:21 Announcer Of the five leading toothpastes 0:24 only Crest has stanis fluoride to fight cavities. 0:26

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