P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (gentle music) 0:01 Narrator Ever see a fashion model smile? 0:06 Uh-uh one smile from faces like these 0:08 you'll forget all about the clothes. 0:11 We'll prove it to you. 0:16 Let's go back and do it again. 0:17 Okay girls, now. 0:22 (classical music) 0:24 Who cares about clothes? 0:32 This before and after demonstration is brought to you 0:39 on the firm belief that the most important thing 0:42 you can wear is a smile that's clean and clear. 0:44 You get it from Crest with fluoride, 0:49 the clean clear smile of fewer cavities. 0:52 So, get out your favorite dress and smile, 0:55 you've got Crest 0:58
1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History
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