P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (men laughing) 0:01 - Another thing about this America I visit, 0:03 everybody ask for more, that's all. 0:06 They gotta the best, they ask for more. 0:09 Give me more! (laughs) 0:11 - (speaks Italian) 0:14 - I tell you, they got a toothpaste, Crest with fluoride, 0:16 it's normal one seller, but Crest, they no stop at that. 0:22 They want to give America more. 0:26 So Crest find a way to get even more fluoride to teeth. 0:28 - (speaks Italian) fluoride? 0:32 - It's a special thing. 0:34 It's a go boom-boom to cavities. (laughs) 0:36 And now Crest give more. 0:41 - It's some country, this America. 0:42 - This improve the Crest, some toothpaste. 0:45 - I no wanna be a cavity in America. 0:50 (men laugh) 0:53 Narrator Improved Crest, 0:55 accepted by the American Dental Association. 0:57

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