P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now, this should add the right touch. 0:01 - Wow! They're so crazy! 0:03 Jane Dad! Dad! 0:05 - Jane, what are you doing here? 0:06 - I only had one cavity! 0:07 - Wow! What a crazy, terrific checkup! How'd you do it? 0:08 - Gee, I uh 0:12 - We switched to Crest! 0:13 - Crest! It's what's happening. 0:15 - Huh. You really think toothpaste matters? 0:17 - Oh yes. 0:20 We brushed with a lot of toothpastes. 0:21 But Crest, well, it has fluoride 0:23 and the others we used didn't. 0:26 Announcer Crest with flouristan, 0:27 the cavity fighter. 0:29


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John W. Hartman Center for Sales Advertising & Marketing History


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