P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer Do you think getting one 0:01 or two cavities a year is okay? 0:02 - It's not just okay, it's fantastic! 0:04 Come on kids. 0:06 Interviewer Hold on! 0:07 What's so fantastic? 0:08 At just one cavity a year, 0:10 those little kids will wind up 0:11 with 10 holes in their teeth in 10 years. 0:12 - Gee, I never thought of that. 0:15 Interviewer It's basic arithmetic. 0:17 Any cavity they get is too many. 0:18 - What are you a perfectionist? 0:21 - We use Crest! 0:22 - Yeah, every day. 0:24 - We can't expect to do any better. 0:25 Interviewer Oh yes you can! 0:26 Now there's a toothpaste that's much better. 0:28 - Come on, better than Crest? 0:30 Narrator Introducing, Advanced Formula Crest 0:32 with fluoristat. 0:34 Old Crest gave you this much cavity protection. 0:36 Now major clinical study has shown you, 0:39 new Crest gives you significantly more than old Crest, 0:40 so you can get fewer cavities with Crest than ever before. 0:43 - Fewer cavities? 0:47 Kids, we've got a new toothpaste 0:48 (All laughing) 0:51 Narrator New Advanced Formula Crest, 0:52 because any cavity you get is too many cavities. 0:54 Accepted by the American Dental Association. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:20