P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Male Narrator Do you think getting one or two cavities 0:00 a year is okay? 0:02 - Sure. 0:03 - Let's go, pa. 0:04 Male Narrator Hey, wait a minute. 0:05 At only one cavity a year, 0:06 what will I have in 10 years? 0:08 - Too many. 0:10 Male Narrator Any cavity they get is too many. 0:11 - We use Crest, we can't expect to do any better. 0:12 - Yeah. 0:15 Male Narrator Yes, you can. 0:16 - Better than with Crest? 0:17 No way. 0:18 - [Second Male Narrator] Introducing Advanced Formula Crest 0:19 with Fluoristat. 0:22 Old Crest gave you this much cavity protection. 0:23 Now, a major clinical study is showing 0:26 new Crest gives you significantly more than old Crest, 0:28 so you can get fewer cavities with Crest 0:31 than ever before. 0:33 - No cavities, huh? 0:35 Well, that's what I want for my boys. 0:37 - [Second Male Narrator] New Advanced Formula Crest 0:39 because any cavity you get is too many cavities. 0:41

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