P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Do you think getting one or two cavities 0:01 a year is okay? 0:03 - Of course. Narrator Hold it, at just one cavity a year 0:05 your kids will have 10 cavities in 10 years. 0:08 Any cavity they get is too many. 0:11 - But we use Crest. 0:12 - Yeah, everyday. 0:13 - We can't expect to do any better. 0:15 Narrator Now you can, there's a much better toothpaste 0:16 - Better than Crest? 0:19 Tell me another one. 0:20 Narrator Introducing advanced formula Crest 0:21 with fluoristat. 0:23 Old Crest gave you this much cavity protection. 0:25 Now, a major clinical study has shown new Crest 0:28 gives you significantly more than old Crest 0:30 so you can get fewer cavities with Crest than ever before. 0:32 - Fewer cavities, well I know some little sailors 0:36 who are gonna be very happy. 0:39 Narrator New advanced for me to Crest 0:40 because any cavity you get is too many cavities. 0:42

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:20