P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer Do you think getting 0:01 one or two cavities a year is okay? 0:02 - Sure. Don't you? 0:04 Interviewer Hey, wait up! 0:04 One cavity a year will be 10 cavities in 10 years. 0:06 Any cavity you get is too many. 0:09 - Hm, you're right. But we use Crest. 0:11 - Yeah, every day! 0:14 - We can't expect to do any better. 0:15 Interviewer Yes, you can. 0:17 There's a much better toothpaste. 0:18 - Not better than Crest, pal. 0:20 Announcer Introducing Advanced Formula 0:21 Crest with fluoristat. 0:23 Old Crest gave you this much cavity protection. 0:25 Now a major clinical study has shown 0:28 new Crest gives you significantly more than old Crest, 0:30 so you can get fewer cavities with Crest than ever before. 0:33 - Hmm, fewer cavities. 0:36 - All right! 0:38 Narrator New Advanced Formula Crest. 0:40 Because any cavity you get is too many cavities. 0:42

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:13