P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Do you think getting 0:01 one or two cavities a year is okay? 0:02 - It's great. 0:03 - Come on kids. 0:05 Narrator Hold on. 0:05 At just one cavity a year, 0:06 your kids will have 10 cavities in 10 years. 0:08 Any cavity they get is too many. 0:11 - But we use Crest. 0:13 - We can't expect to do any better. 0:14 Narrator Yes, you can. 0:15 Now there's a much better toothpaste. 0:16 - Come on. 0:19 Better than Crest? 0:20 Announcer Introducing advanced formula 0:21 Crest with fluoristat. 0:22 Old Crest gave you this much cavity protection. 0:24 Now a major clinical study has shown 0:27 new Crest gives you significantly more than old Crest. 0:29 So you can get fewer cavities with Crest than ever before. 0:32 - Fewer cavities. 0:36 Kids, we've got a new toothpaste. 0:37 Announcer New advanced formula Crest 0:40 because any cavity you get is too many cavities. 0:42

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