P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Teacher brushing up? 0:01 - After every meal. 0:02 Announcer Always Crest? 0:03 - Always, cavities don't take recess. 0:04 Announcer Why not graduate to something more exciting? 0:07 - Toothpaste don't excite me. 0:09 Great checkups, that excites me. 0:11 Announcer Yeah, but- 0:13 - Only Crest has evidence it works for adults, too. 0:14 Announcer Evidence? 0:16 - Proof its Fluoristan fights even adult cavities 0:17 in hard to reach places. 0:19 Announcer That's exciting? 0:21 - Great checkups when you're little 0:22 and big, that's exciting. 0:24 Announcer More evidence, great checkups. 0:26 - That's exciting. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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