P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Always make sure they brush with Crest? 0:01 - Just protecting my favorite investments from cavities. 0:03 Man Oh, I figured a guy 0:06 like you might want to consider the options, 0:07 a stripe or a gel, something a little more exciting maybe. 0:09 - No, no toothpastes do not excite me. 0:12 They're great Crest checkups that excites me. 0:14 You should research the evidence. 0:17 Man Evidence, what evidence? 0:18 - Only Crest has proof its florestine 0:19 gives extra protection on top 0:22 of our dentist fluoride treatments. 0:23 Man Is that a fact? 0:24 - There's more, more dentists 0:25 families fight cavities with Crest 0:27 than with any other toothpaste. 0:29 Man It's pretty convincing, but exciting? 0:30 - My friend invest in Crest, 0:33 the dividends you'll receive at checkup time. 0:34 That's exciting! 0:39 Narrator Crest, more evidence, great checkups. 0:40 - That's exciting. 0:43

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