P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Hey, some smile. 0:01 - Thanks. 0:03 Announcer Brushing with Crest? 0:03 - Well, a smile's gotta last a lifetime. 0:04 Can't afford cavities. 0:06 Announcer Figured you for an exciting stripe or gel. 0:07 - Toothpaste don't excite me. 0:09 Beautiful checkups, that excites me. 0:10 Announcer Yeah, but 0:13 - Crest works, has more evidence. 0:14 Announcer Evidence? 0:16 - In my lifetime alone, Crest fluoristan 0:17 has prevented more cavities 0:18 than all other toothpastes combined. 0:19 Announcer Impressive, but 0:21 - Ah, brush up on the evidence. 0:22 You end up with Crest on your brush. 0:24 Announcer More evidence. Great checkups. 0:26 - That's exciting. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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