P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - En garde, Mr Goodwin! 0:02 - Fencing class today, Lynn? 0:03 - Yup (giggles), I just stopped in for some toothpaste. 0:05 - Well, here's the Crest. 0:07 - Oh, I don't need it, 0:08 I get fluoride treatments at the dentist. 0:09 - What's that mask for Lynn? 0:11 - Extra protection! 0:12 - Well, Crest is like that mask. 0:14 - Huh? 0:15 - Treatments are good, but they're not enough. 0:16 Crest Fluoride gives you extra protection 0:19 on top of those treatments. 0:20 - Well, en garde, cavities! 0:22 Narrator Crest is accepted 0:25 by the American Dental Association. 0:26 You can't beat Crest for fighting cavities. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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