P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer Uh, excuse me, 0:01 but do you buy Crest 0:02 for everyone in your family? 0:04 - Always. 0:05 Interviewer Don't you ever want 0:06 to try something a little more exciting, 0:07 like one of those fancy stripes or gels? 0:08 - Toothpastes don't excite me. 0:11 Good checkups? That excites me. 0:13 Interviewer And you always use Crest? 0:15 - Look, Crest with Fluoristan has more proof 0:17 that prevents cavities 0:19 than any other toothpaste. 0:20 Interviewer But don't you ever wanna try something? 0:21 - Only Crest proves it works on top 0:23 of our dentist's fluoride treatments. 0:25 In fact, more dentist families use Crest 0:26 than any other toothpaste. 0:29 Interviewer Yeah, but wait a minute. 0:30 - Always buying the same toothpaste may not be so exciting. 0:32 But you can bore me 0:35 with those great Crest checkups every time. 0:36 Announcer Toothpaste may not excite you, 0:39 but Crest's great checkups will. 0:41

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:13