P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - One well-washed cookie wrapper. 0:01 My secret snacker. 0:03 I worry about his teeth. 0:06 I can't watch him around the clock. 0:07 - Ugh, kids. 0:09 You need Crest for long lasting protection. 0:11 - Long lasting? 0:13 - [Dark Haired Woman] Crest has fluoristan. 0:14 With regular brushing, 0:16 the fluoristan protection stays active in his teeth. 0:17 It doesn't rinse out 0:19 so it helps fight cavities around the clock. 0:20 - You sure? 0:23 - He gets great check ups. 0:23 - You can't argue with that. 0:25 Announcer Crest keeps on protecting 0:26 long after you stop brushing. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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