P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, I'm stranded! 0:01 - (laughs) Good thing I was still here. 0:04 Hope your teacher likes the flowers. 0:06 I wish I could always be there to protect her, 0:08 but she's got school, I've got work. 0:11 I just can't be with her all day. 0:15 But I know one thing that can. Crest. 0:17 Crest gives her long-lasting protection. 0:20 It has flouristan. 0:22 With regular brushing, the flouristan protection 0:23 stays active in her teeth. 0:25 It doesn't rinse out. 0:27 So it helps fight cavities 'round the clock. 0:28 I can't always be with her, but Crest can. 0:31 And that's the best kind of protection for a child. 0:34 A mother can be too protective, 0:36 a toothpaste can't. 0:39 Announcer Crest keeps on protecting, 0:41 long after you've stopped brushing. 0:42

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