P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (helmet slamming down) 0:01 - Stevie? 0:02 Okay rocket boy, off with the space helmet. 0:04 - Aw, mom. 0:07 - (laughs) Kids. 0:08 My little space king's brushing habits 0:09 are out of this world. 0:11 - I have the same worry about my Adam's teeth, 0:12 and I can't watch him around the clock. 0:14 - That's why we use Crest. 0:16 Crest gives him long lasting protection. 0:18 - Long lasting protection? 0:20 That's news to me. 0:22 - Crest has flouristan. 0:23 With regular brushing, the flouristan protection stays 0:25 active in his teeth, it doesn't rinse out. 0:27 So it helps fight cavities around the clock. 0:30 - You sure are sold on Crest. 0:33 - You would be, too, if your family got 0:34 the great checkups we do. 0:36 - I can see my next mission is to buy some Crest. 0:37 Announcer Crest keeps on protecting 0:40 long after you stop brushing. 0:42

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