P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Stevie. 0:03 Okay, rocket boy. 0:05 Off with the space helmet. 0:06 - Aw, mom. 0:08 - Kids. 0:09 My little space king's brushing habits 0:10 are out of this world. 0:12 - I have the same worry about my Adam's teeth, 0:13 and I can't watch him around the clock. 0:15 - That's why we use Crest. 0:17 Crest gives him long lasting protection. 0:19 - Long lasting protection? 0:21 - Mm-hmm. 0:22 - That's news to me. 0:23 - Crest has fluoride. 0:24 With regular brushing, 0:26 the fluoride protection stays active in his teeth. 0:27 It doesn't rinse out, 0:29 so it helps fight cavities around the clock. 0:31 - You sure are sold on Crest. 0:34 - You would be too, 0:35 if your family got the great checkups we do. 0:36 - I can see my next mission is to buy some Crest. 0:38 [Announcer] - Crest keeps on protecting 0:41 long after you stop brushing. 0:43

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:12