P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (boat hitting the dock) 0:00 - Grab the sail! 0:01 - Got it. 0:02 - Need a first mate? 0:03 - Mother! 0:05 - I can't always stay with her to protect her. 0:06 But one thing can, Crest. 0:08 Crest gives her long lasting protection. 0:10 It has Fluoristan. 0:12 With regular brushing, the Fluoristan protection 0:14 stays active in her teeth. 0:16 It doesn't rinse out. 0:17 So it helps fight cavities round the clock. 0:18 And that's the best kind of protection for a child. 0:20 A mother can be too protective. 0:23 A toothpaste can't. 0:25 - (Narrator) Crest keeps on protecting, 0:26 long after you stopped brushing. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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