P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Eric, did you brush? 0:01 - {laughs] Kids! Jimmy's the same 0:05 and I can't be with him all day. 0:07 Eric's Mom You need Crest. 0:08 Jimmy's Mom Why Crest? 0:09 Eric's Mom Because after he brushes, 0:10 the fluoristan in Crest stays with him, 0:11 fighting cavities all day. 0:13 The protection doesn't rinse out. 0:15 So with every brushing, 0:17 Crest builds long lasting protection. 0:18 - How can you be so sure? 0:20 - His good checkups prove it. 0:21 - May I borrow your Crest? 0:23 Announcer Crest. Because it keeps on protecting 0:25 long after you stop brushing. 0:27


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