P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mommy, mommy. 0:01 I'm not going back to the dentist. 0:02 - What? 0:04 - Not for six months. 0:05 I only had one cavity. 0:06 - Oh, terrific. 0:08 Yay, Crest works. 0:09 - Crest gave her a good checkup? 0:10 - When we switched to Crest, we got that fluoride. 0:12 - Well, what's so great about that? 0:14 - It's the best cavity fighter there is. 0:16 - There's sure no arguing with good checkups. 0:17 You know, it's time to switch my family to Crest. 0:20 Narrator Crest can't promise everyone just one cavity 0:23 but with Crest, maybe your kids will say... 0:25 - I don't have to go back. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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