P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer All over America, 0:02 Crest gives kids a lot to smile about. 0:03 ♪ Daddy smiling 'cause your checkup went just great today ♪ 0:08 ♪ Crest gives you a lot to smile about ♪ 0:13 ♪ Your pals are smiling 'cause your checkup's good ♪ 0:18 ♪ You can go out and play ♪ 0:20 ♪ Crest gives you a lot to smile about ♪ 0:22 ♪ Smiling on the inside, smiling on the out ♪ 0:28 ♪ Crest gives you a lot to smile about ♪ 0:30 ♪ So smile, America ♪ 0:35 ♪ Smile and shout the way ♪ 0:38 ♪ Crest Fluoride fights your cavities ♪ 0:40 ♪ It's a lot to smile about ♪ 0:44 ♪ Smile America ♪ 0:45 ♪ Smile America ♪ 0:52 Announcer Smile, America. 0:55 At Crest, we're working to 0:56 make cavities a thing of the past. 0:57

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