P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Sorry, princess, the sand man's gonna have to wait. 0:01 - Why, Daddy? 0:03 - Well, you didn't brush. 0:05 - Oh, Daddy. 0:06 Why do we use Crest? 0:08 - You get good checkups, right? 0:09 - Right. 0:11 - Well, that's Crest fluoride. 0:11 It helps fight cavities. 0:12 - Did you get cavities when you we're a boy? 0:13 - You bet. 0:16 They didn't have fluoride then. 0:16 - No, Crest? 0:18 - No, but you have Crest. 0:19 So brush regularly 0:21 and watch those sweets. 0:23 (girl chuckles) 0:25 Now, off to the Sandman. 0:25 Announcer Crest, 0:26 because you care for your family's teeth. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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