P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (water flowing) 0:01 - The water in Frankfort, Indiana has fluoride 0:02 to help protect children's teeth, but that's not enough. 0:05 I'm Myrna Walker. 0:08 As a child, I was in a special Crest test in Frankfurt. 0:10 It proved Crest fluoride 0:13 gives extra cavity-fighting protection 0:15 wherever the water is fluoridated. 0:17 Today, my whole family uses Crest, 0:19 and we have great checkups. 0:21 Announcer The fluoridated water test showed Crest 0:23 gives extra cavity-fighting protection 0:26 wherever the water is fluoridated. 0:28 - Nobody's come up with anything better than Crest. 0:31 We're staying with it! 0:34 Announcer You can count on Crest 0:35 for a future of good checkups. 0:37 Tests prove it. 0:39 Crest is accepted by the American Dental Association. 0:40
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John W. Hartman Center for Sales Advertising & Marketing History
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