P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Meet Chris Brown. 0:01 He was in a special Crest Test. 0:02 Tell us about it, Chris. 0:04 - Well, in the test 0:06 everybody got dentist fluoride treatments, 0:07 but my side brushed with Crest with fluoride. 0:09 - How about the other side? 0:12 - Crest without 0:13 - And? 0:14 - And my side got fewer cavities. 0:15 - That means Crest gave Chris extra protection 0:16 against cavities. 0:19 And that's important because Crest is the only 0:21 toothpaste that has shown 0:24 it gives extra cavity fighting protection 0:25 on top of the fluoride treatments professionals use most. 0:27 - For good checkups, my family uses Crest, 0:31 it's our toothpaste. 0:34 - You can count on Crest for a future of good checkups. 0:35 Tests prove it. 0:39 Crest is accepted by the American Dental Association. 0:40

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