P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - There I am. Joe Doyle, Crest tester, over 20 years ago. 0:02 Let me tell you this. 0:06 I still have confidence in Crest fluoride, 0:08 and my kids here use it today, 0:10 because they get good checkups with Crest. 0:12 It's sure done a good job for my family. 0:14 Announcer Joe Doyle helped prove Crest fights cavities. 0:16 And in test after test 0:19 in more ways than any other toothpaste, 0:21 we're still proving it. 0:23 Crest. 25 years of proof behind it. 0:25 A future of good checkups with it. 0:27 - I made a wise decision in using Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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