P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - There I am over 20 years ago, 0:01 when I was in the Crest Test. 0:03 I'm Kay Powell and I'm still sold on Crest Fluoride. 0:05 My kids here grew up on Crest, 0:08 and they all have good teeth. 0:10 Narrator Kay Powell helped prove 0:12 how well Crest fights cavities. 0:14 And in test after test, 0:15 in more ways than any other toothpaste, 0:17 we're still proving it. 0:19 Crest, 25 years of proof behind it. 0:20 A future of good checkups with it. 0:23 - I'm going to send my kids to college 0:25 with a good supply of Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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