P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Gracie. 0:01 Fred, what can I do for you? 0:02 - Fred wants to try a new toothpaste. 0:04 - Yeah, I like some variety in my life. 0:05 - Let me give you a piece of advice, Fred. 0:08 You've got a family, you should be using Crest. 0:10 - I'm like Fred, Mr. Goodwin, toothpaste is toothpaste, 0:13 as far as, we're concerned 0:16 and the kids, like, they use what we use. 0:18 - Well, that's fine if you using Crest, the cavity fighter. 0:21 Gracie, I never hear you boasting about the kids' checkups. 0:24 - Well, they're never good enough to boast about, 0:26 but a toothpaste, 0:29 - Crest is more than just a toothpaste, Fred. 0:30 Crest has fluoride, 0:33 that's the best cavity fighter you can buy. 0:34 - Oh, they must all have fluoride. 0:36 - Read the one your are holding. 0:38 - Where is the fluoride? 0:40 - Right here, Fred. 0:41 Fred, you want a little variety in your life? 0:43 - Yeah. 0:45 - Two flavors, regular and mint, 0:45 all the variety you need. 0:47 (giggling) 0:49 - Mr. Goodwin. 0:49 - Crest is accepted by the American Dental Association. 0:51 Crest has fluoride, many toothpaste don't. 0:53 - You can't beat Crest, for fighting cavities. 0:56

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