P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mom! 0:01 Mom, guess what! 0:02 Hi, that's me, Leigh Bergren, 0:04 eight years ago after a test 0:06 that proved Crest reduces cavities 0:08 more than the same toothpaste without Crest fluoride. 0:10 And this is me today, Mrs. Gary Kleinert. 0:13 I learned something back then. 0:16 Crest with fluoride really works. 0:18 That's why Crest is recognized effective against cavities 0:20 by the American Dental Association. 0:23 It fights cavities, that's why I insist we brush with it. 0:26 After all- 0:29 - Mom! - It makes good sense. 0:30 Mom, guess what! Announcer Fighting cavities 0:34 is the whole idea behind Crest. 0:35 Always will be. 0:38
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John W. Hartman Center for Sales Advertising & Marketing History
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